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November 1, 2012 / samanthacurvety

Toronto’s Plus Size Fashion Show In Memory of Allison Shapiro Amar

This week saw Toronto host its fashion show but on Friday night was the first plus size runway show. Allistyle was the first plus size clothing line ever to be shown in the limelight of the fashion houses. Allistyle tugged on the heartstrings of the fashionistas due to the touching story behind its creation.

The Allistyle label creative head and founder is Pam Shainhouse. She developed the plus size line last year as a tribute to her daughter Alli , who passed away of Hodgkin Lymphoma in 2006 at age of just 26. Alli was a normal 26 year old who loved fashion, but cancer treatments caused dramatic weight gain, so her clothing options became limited. This is when it was decided the clothing line should be plus size.

Despite this some people in the fashion world mocked the show all the way through, including 1 gentleman who laughed and hid his face from the gaze of the camera. While others exchanged looks and cackled audibly. Apparently some were even heard to be saying that the women walked poorly because they were bigger women in high heels.

We can’t believe that people still think this kind of negativity is ok. All women are beautiful no matter what your size and believe your curves should be embraced. This lady has been inspirational and has managed to do what others have been trying to do for years and get plus size fashion in the limelight and on the catwalk.

October 17, 2012 / samanthacurvety

Plus Size Beauty Pageants Hit the UK

Beauty pageants are a huge thing in ImageAmerica, but are slowly on the increase in the UK.  A new series of plus size beauty pageants has begun, bringing exciting times for wanna be beauty queens called Miss Curvy UK.

Majestic Models and Casting Agency have launched the competition and are looking for ladies size 10 and above and aged between 18 and 55. The series of pageants will hold regional competitions across the UK before the big finale in London where Miss Curvy UK will be crowned. The first heat will be held in Merseyside followed by Greater Manchester, West Midlands, and London. More heats will be added to the schedule to be held this year and into next year.

Miss Curvy UK wants to promote a healthy body attitude and banish the thin ideal. Winners can expect to receive a modelling contract, a cash gift and many other fab prizes too. The event also hopes to raise lots of money for the charity Cash For Kids.

There have been other plus size beauty pageants in the UK which have all had great success. Some people may say that Miss Curvy UK is not a competition for the fuller figured woman as contestants can be a size 10, however we think that size 10’s competing alongside larger women is a positive move as it will demonstrate diversity and that all healthy sizes are acceptable.

October 11, 2012 / samanthacurvety

Lovely in Lace

Last Tuesday saw the swanky birthday celebration of billionaire Richard Caring’s son Ben. It was a star studded dinner party held at Annabel’s private members club.

Considering Nicole Scherzinger was suffering from jet lag after landing earlier that afternoon from Los Angeles we think she looked stunning in this gorgeous lace dress. She finished off the look by tying her hair in a simple braid down her back and a pair of peep toe heels.

With the party season getting ever nearer, we think that you could get the look too with the boudoir lace dress from curvety, which already has a black lining unlike the one Nicole wore or we think the Nude lining is just as nice.

What do you think ?

October 1, 2012 / samanthacurvety

The Curvy Stars of Strictly

We here at the Curvety office absolutely love the glitz and glamour of Strictly Come Dancing to bring some sparkle to the cold and dreary evenings.

This year they have some fabulous curvy celebs to wow us all on the dance floor including the lovely Fern Britton and the gorgeous Lisa Riley. Fern has appeared on the show before for a Christmas special and hopes to do as well as previous tv presenters. She has been paired up with Artem Chigvintsev. Lisa is most famously known for her role ion Emmerdale but has more recently appeared on stage in Calendar Girls. She was learning ballet from the tender age of 4 and with her dance partner Robin Windsor is hoping to go all the way. She told Strictly that she is a big girl and there are a lot of big girls out there. She said “I want to do it for all the chubbies out there. Chubbies can move.”

No matter what your favourite style of ballroom dancing is you can get the look, if Tango is you favourite then we think the Rebecca Gown is perfect to show a bit of leg for this sultry dance, or perhaps you prefer the more lively dances like the Quickstep you could get the look with the fabulous Luna dress in Raspberry a very up and coming colour for this season.

All you need is a fabulous pair of heels and the dance floor is all yours. In the famous words of Sir Brucey “Keep Dancing!”

August 29, 2012 / Curvety

Heather Trott entered the BB House, Cheryl Fergison Left

Actress Cheryl Fergison was the second housemate to be evicted from the Celebrity Big Brother house on Friday night, and in the Curvety office we’re all shocked!

I think you can all agree with me when I say that Cheryl livened up the Big Brother house this year.  She is funny and feisty and a whole lot more genuine than most of the remaining
housemates which makes it a real shame that she left so early. The loud cheers at her departure show that she has now got quite a following of new fans who appreciate the “real” Cheryl.

Cheryl has said she is delighted she took part in Celebrity Big Brother because fans now use her real name rather than that of her former Eastenders character.

Talking to the Daily Star she said “People shout ‘Cheryl’ at me now, which is really nice. If people cannot see beyond the fact that I was Heather, then that’s their problem. Knowing I can
stretch my wings and do other projects helped me get over it. It’s great I can never go back, because it means I won’t be waiting for a knock at the door asking me to return.”

Cheryl chose the Gabrielle Gown available from Curvety to leave the Big Brother house, and we thought she looked amazing.

August 24, 2012 / samanthacurvety

Adele Double Celebration

We here in the curvety office cannot believe how quickly time has gone when Adeles boyfriend revealed that the baby is “coming so soon.”

Simon Kinecki, who has been dating our favourite curvy singer, Adele since late last year has said that Adele could give birth as early as the beginning of September.

“The baby is coming so soon, I’m very excited. Adele is doing well and we can’t wait.”

Simon is a charity worker and is reportedly looking for the perfect ring to propose to her with. We can’t wait for the double celebration and wish them all the best of luck.

Also Adele has said she has started work on her much awaited third album. However its release date will be delayed while she focuses on motherhood.

August 22, 2012 / Curvety

Curvety are Recruiting!

How would you like to be a part of the Curvety team?

We are looking for a part time administrator, who will initially cover a 6 month maternity period, however there is a very real opportunity for this role to become permanent for the right applicant.

Here’s a little about the role…



 12pm – 5pm Monday to Friday in Camberley, Surrey.  Some flexibility required. 
Job Description


An  excellent opportunity for someone with an interest in ladies fashion to join an  online plus size clothing retailer. 

Duties  will include –

·          despatching, picking & packing customer orders
·          manage return orders
·          manage new stock arrivals, package & label
·          stock management & stock room maintenance
·          customer service via phone & email
·          website administration
·          general administration
·          blog writing

Skills Required


Good  PC skills to include use of Microsoft office. Knowledge of powerpoint or  other design packages an advantage.
Good  literacy skills
Polite  telephone manner
Personal Qualities


You  need to be able to adopt a variety of tasks and prioritise accordingly.

Working  as part of a very small team means the job is varied and requires the  ability to manage time and workload effectively. A significant amount of time  will be spent working alone so the role requires a responsible and  trustworthy person with a strong work ethic.

The  successful candidate will be integral to the smooth running and  continued day to day success of the business and will need to be able to  think on their feet and make decisions independently. They will need to adapt  and take on new tasks as required. 

If you think this sounds interesting then get in touch! Please send your CV in the first instance and we will come back to you as soon as we can.


email –

post –
Curvety Ltd
Unit 8 Watchmoor Trade Centre
Watchmoor Road
GU15 3AJ